The Great Fried Chicken Sandwich War of 2019
Features Restaurant Best of CT Fried Chicken Sandwich Homepage
The Great Fried Chicken Sandwich War of 2019 came to Lower Fairfield County last week, following the viral Twitter skirmish that began when Popeye’s introduced it’s new chicken sandwich, an attempt to go after the Southern Fried Chicken Sandwich market that has been dominated by Chick-fil-A for many a year. This has been a fascinating study in viral marketing as it has been one of the first cases where corporations have been able to use Twitter effectively to go after one another. By the end of the news cycle even Hot Pockets claimed to be a part of this Battle Royal.
If nothing else was learned, it’s that consumers like snark. As one commentator said, it became the fried chicken sandwich version of Real Housewives, and it seemed to drive everyone’s’ proverbial ratings through the roof as Popeye’s sold out nationally and others sold out in some locations.
I primarily wanted to try the national chains that are available locally (no local friend chicken sandwiches, for the sake of the review). And it had to be a fried (as opposed to grilled) chicken sandwich. The contenders: Popeye’s, Shake Shack, Burger King, Chick-fil-A, Wendy’s, & McDonald's.