If you ask Ted Dumbauld, the owner of the Norwalk-based distillery SoNo 1420, about pivots he’s had to make as a result of alcohol consumption being in a major decline, he has a lot to say. “They used to tell you, if you have a beer or a wine, that it’s healthy for you, but studies have shifted showing that alcohol use is linked to causing cancer,” he says. “If you’re prediabetic or you’re older, you’re probably told to stop drinking, and younger generations aren’t consuming as much alcohol.” And he’s not just saying that. A Gallup Poll from August 2025, a survey that has tracked our drinking behavior since 1939, says that only 54% of Americans reported drinking alcohol, a record-low.