We love celebrating local CT entrepreneurs. Connecticut Magazine gives a shout out to this trailblazing woman who’s shaking up the primarily male dominated craft brewing industry. We also hear that Rhythm beer will be available at Chef Chris Scott’s highly anticipated Birdman Juke Joint in Bridgeport.
Craft beer needs more diversity. The realization hit New Haven’s Alisa Bowens-Mercado five years ago while she was at a beer festival. She didn’t mean diversity in terms of more women and minority ownership of breweries; not yet anyhow. Back then she was thinking about diversity of flavor.
At that festival, every beer she tried was either too hoppy or too sour for her taste. She felt the craft industry needed more approachable options for drinkers like her.
“I want to make a beer that, when I go to a beer festival, that I can drink,” she told her husband.
Four years later Rhythm Brewing Co. was born and Bowens-Mercado, owner of Alisa’s House of Salsa, a dance studio in New Haven, became Connecticut’s first female African-American brewer. This month, as she celebrates Rhythm Brewing’s one-year anniversary, the company’s flagship product, Rhythm Unfiltered Lager, is available at more than 200 locations across the state. Bowens-Mercado is also getting ready to start distributing it in the Bahamas.