The much anticipated Fresh Market opened today in Westport (despite the picket lines) not with the ceremonial ribbon cutting, but a Parmigian cheese cutting as is customary for Fresh Market store openings. The arrival of this North Carolina based grocery chain promises to do much to revitalize both the old Shaw's shopping center and our daily shopping routine. The physical space and the products they carry feel like a breath of fresh air, and I haven’t encountered such friendly executives and staff since I lived on the West Coast. Granted it was opening day, but employees stood ready in each aisle anticipating your every need and every question--often offering you something delicious to eat. The atmosphere is comfortable and warm, almost like a European general store, but the best part (even better than the fact that they walk you to your car) is the quality and diversity of the product lines. 

I have spent my life driving between Whole Foods for my higher end specialty items, and then high-tailing it, often in traffic, to Stop & Shop for my basics (maximizing my carbon footprint). The Fresh Market fees like a higher end shopping experience, but it also carries standard grocery store items.