It’s always exciting to see a company whose positioning in the marketplace you have loved and respected for years, launch a brand that is such a logical extension of their business, that you almost have to say, why didn’t they do this sooner? Sometimes it takes a pandemic to have the time and space to look into the soul of your business and ask, what’s next? Barcelona Wine Bar has done just that with the launch of their new online specialty foods shopping and lifestyle website, CONSERVA.

What is CONSERVA? Quite literally, Conserva are foods that have been conserved or preserved (either packed in oil, vinegar, or pickled). Barcelona Partner, Adam Halberg, broke it down for us. “During the Spanish Civil War, when people didn’t have access to fresh foods, they invented canning to take the abundance from the coast and farms of Spain and package them in bulk. This was their war time pantry.” In current day Spain, “conserva” is considered a high end specialty product, and diners can find bars throughout Spain and Portugal that exclusively serve canned goods (with a side of Vermouth, of course). Adam continues, “In high end restaurants, the last page of a menu will often feature food that quite literally comes out of a tin…and they are often the most expensive thing on the menu.”