Would you rather have an adult beverage, or something alcohol free?

The answer is yes.

There’s a beautiful conundrum to ponder. Drinks without alcohol are being conceived, prepared and executed with the same level of care and thought as their boozy siblings, and sometimes more.

Ten years ago the cocktail's second golden age was in full swing, yet you still would have been hard pressed to find menus at upmarket bars focused on making cocktails without alcohol. The bartender could make you something sans booze, and it would be excellent. It wouldn't however have commanded the same research, preparation and attention as the items taking up real estate on the menu.

No-booze drinks were at best a kind afterthought, a little bit of bartender charity for those not able to imbibe. At worst, and far too often, they were the subject of downright shade and ridicule-when an order for a "fruity virgin drink " came in, you could hear the pretentious eye roll. There was mocking going on, but it had nothing to do with a drink. Mocktails were considered either a momentary novelty or a straight up waste of time.