Melt Mobile has just announced the launch of a franchise opportunity for budding entrepreneurs looking to break into the food truck business. Franchisee operators will be able to license Melt Mobile’s name and business model, and under the guidance and expertise from Darlene and Diana, carry on this scrumptious dairy infatuation grilled between two slices of buttery bread, further reinforcing that we all just need to Take it Cheesy.
It was March of 2012. Food Network’s new reality show “3 Days to Open with Bobby Flay” followed entrepreneurs Darlene Andersen and Diana Hall through the grueling task of launching a food truck business. The process was caught on film, there for all to see – the good, the bad, the soggy bread and the burnt cheese. But that was fine by Darlene and Diana.
“It might not have been pretty,” recalls Darlene of the not-so glamorous side of reality TV and the reality of the food biz, “But everybody got what they wanted out of it. And that’s just how business works.”