Not another grocery store… Not something else to create more congestion to our already congested Post Road… These were my thoughts when I heard that yet another grocery store was coming to town.
At the back of the old post office on the Post Road in Fairfield, just behind Plan b, is a unique grocery store concept that will have you rethink the way you shop. bfresh (no affiliation with either Plan b or b.good) officially and quietly opened its doors on Wednesday, October 21st - the official grand opening will take place on November 6th.
As I walked through the front doors I could feel an immediatel difference. The store is small by today’s standards. At just 8,600 square feet, it feels larger, much larger thanks to the lofty ceilings. Picture, if you will, The Pantry meets Whole Foods with a small-town grocery store vibe of days past.
Directly in front you’ll notice a beautiful array of produce - over 500 items - many of which are organic and locally grown.