Someone - I don't recall who, and I'm forced to paraphrase here - once said the amazing thing about books is that a writer who may be hundreds of miles away or hundreds of years dead can speak directly from their mind into that of the reader. A recipes is the same, because what is a recipe but another cook speaking into your head and guiding your hands? A recipe is thus a combination of people and ingredients - ideas of taste and texture made physical manifest. In this way a chef is the same as a brewer, and a dish is like a beer.
Artisinal foods and beers are the result of obsessive dedication to recipes using prime ingredients to produce an idealized flavor. How much closer can you get to your ingredients than visting the actual dirt from which they spring? That's the idea behind Victory Brewing Company's Ranch series of double IPAs.
The name comes from Victory working with family owned hop farms, which are sometimes called hop ranches, as if the hops detach themselves and wander the moonlit world when the humans aren't watching. Victory worked with growers from Roy Farms, Carpenter and Seagal Ranches, and and Perrault Farms, among others, to create this series.