“He is the life of parties he’s never attended. His business card simply says 'I'll call you.'” The “Most Interesting Man In The World” commercials get me every time. Do you know what the two X’s in the Dos Equis name signify? Unlike the “33” on bottles from Old Latrobe, this one actually has an answer. XX was first brewed in 1900 by a German émigré to Mexico named Wilhelm Haase, and named “Siglo XX”, or “Twentieth Century” to commemorate the dawn of a new era. Concise and easily recognizable, the brand name has survived 111 years. Pacifico remains my personal favorite Mexican beer but, like the big building with patients, that’s not important right now.