Modern hipsterism is a weird and annoying thing. Here's how it goes: people had settled into a fairly stable fashion landscape by the time the millennium rolled around so they naturally started looking around for the next big thing. Lacking any creativity or new ideas of their own, they decided to take the most hideous and outdated clothing they could find and wear it as publicly as possible because "Haha, aren't I funny and clever and please oh god look at me." Since wearing ugly clothes is easier than actually being interesting, and neon hats from 1992 were cheaper than water, it caught on. Then everybody found out about The Cobrasnake and now the landscape is littered with "Aren't I cool for not looking cool but really that's what's cool about it but I'm too cool to acknowledge I actually really think this is cool." It's the Inception of pop culture trends, and somehow beer got caught up in it. I'm sure PBR doesn't mind that every idiot with an ironic mustache and Ladyhawke on their iPod has to have a Blue Ribbon tallboy in their hand, but this is the acid reflux disease of trends. It was ugly the first time, let's not have it again. Let's try something new, and let the revolution start with beer.