Something Natural, the Nantucket sandwich and bakery shop that has been on-island for nearly 50 years, has always been a favorite destination for New Englanders who visit the island. It has in fact been one of the things I look forward to every summer. With the opening of Something Natural in Greenwich, devoted fans in Fairfield and Westchester Counties are now able to enjoy the shop’s delicious oversized sandwiches on pillow-y soft house-baked Portuguese bread, as well as a variety of other fresh breads year-round.
The owners of the Nantucket shop had received numerous offers to take Something Natural off-island, and until entrepreneur Seth Hirschel came along, they turned every one of those offers down. For Seth, the key factor in bringing Something Natural off island is that for him, it’s not just a restaurant project, it’s a passion. We couldn't be more excited to have them in Greenwich.
“Nantucket is a wonderful vacation destination that I have been going to with my family for years, and we have a deep emotional connection to the island, to the beaches, to the main street, and to the businesses we have come to know and love,” said Seth. “And I’m not the only one who feels that way. There are a lot of people who travel from many different communities to Nantucket for the same reasons.”
This holiday season, people throughout Fairfield and Westchester Counties are flocking to the Greenwich Something Natural to take home the shop’s fresh bread and cookies. Seth said they will also be offering croutons made from the shop’s specialized herb bread, which can be used to prepare a special Something Natural holiday stuffing.
The most important thing for Seth and his wife Molly in bringing the brand off-island was to bring the spirit of Nantucket to the Greenwich community with easy access from surrounding towns. “Part of the spirit of Something Natural on Nantucket is that it’s off the beaten path. So I found this building which was off the main drag in Greenwich, but still walking distance. It had a similar historic feel to the Nantucket shop.” Once he saw the building, he knew right away that it would become the second home for Something Natural. Already, the store is seeing people from throughout the two-county region, all along the I-95 corridor from as far away as New York City coming into the Greenwich location.
“If you do something the best, you will succeed,” said Seth. “They make the best sandwich on Nantucket, and I think they make the best sandwiches I have ever had.”
The Greenwich Avenue store is already seeing significant traffic, as many in the area are already familiar with, and have a strong emotional connection to, the Nantucket store. The Hirschels, along with their partners and Greenwich caterers Jennifer and James Vellano, who own Maison Privé, are expecting a big showing for the holidays, with devoted customers taking home some of their trademark organic juices, and large chocolate chip cookies which are well-known throughout the island.
Those cookies have become so famous, Something Natural recently took an order for 600 cookies for a special event wanting to provide a delicious treat for guests. Event organizers reached out to Something Natural after learning that their favorite Nantucket destination had opened a Greenwich shop, and knew right away that the delicious chocolate chip, peanut butter chocolate, and oatmeal raisin cookies would make the perfect take-home treat for the event’s more than 600 guests.
Something Natural is located at 189 Greenwich Avenue, behind Saks Fifth Avenue.